HELLO!
I'M SEAN SWIDER
PROFESSIONAL PHILOSOPHY
My Truths
I am a strategic, relationship-focused and results-oriented Executive of Marketing, Sales, Payer, Employer, Digital and Population Health segments with more than 20 years of experience building comprehensive business development plans, leading teams, and continuously identifying new areas for company growth.
My aspiration in life is to enable people to find joy in the work they do….to go to work excited...to come home excited....and to bring that excitement to every aspect of their life. Ultimately, I wish to enhance engagement of the global workforce, spreading joy, love, and compassion each minute of every day. I lead through servant leadership and drive business by understanding, anticipating, and meeting the needs of my customer's customer.
CAPABILITIES
ACCOUNT MANAGEMENT
SALES STRATEGY DEVELOPMENT
POLICY MANAGEMENT
BUSINESS ANALYSIS
POPULATION HEALTH
REIMBURSEMENT - BUY&BILL
RARE DISEASE
PRODUCT LAUNCH MANAGEMENT
GLOBAL PATIENT ADVOCACY
SOFTWARE & CRM IMPLEMENTATION
STRATEGIC BRAND MARKETING
SALES OPERATIONS
EXPERIENCE
VICE PRESIDENT OF STRATEGIC ACCOUNTS
June 2022 - Current
Enterprise - Spearheaded efforts to develop and nurture partnership programs with key strategic accounts and clients to enable business growth.
Strategy -Drove business growth by working with the ecosystem of cross-functional constituents within Life Sciences companies, including Commercial, Clinical Development, Clinical Operations, Medical Affairs, Global, Lifecycle Planning, Health Economics and Outcomes Research, etc.
Business Development - Developed new partnerships, including researching, identifying, and vetting prospects, managing communications and alliance agreement negotiations.
Leadership - Optimized collaboration across all functional areas including sales, marketing, customer success, data and operational teams.
DIRECTOR OF ALZHEIMER’S ACCOUNT EXECUTIVES
February 2020- Present
Developed and implemented the overall account-based strategy for the Biogen Alzheimer’s business resulting in over 100 systems equipped to treat new patients.
Interfaced cross functionally with Commercial Excellence & Operations, Marketing, Medical, Value and Access, Patient services and Patient advocacy, resulting in defined ways of working structure for improved organizational collaboration.
Translated market insights to influence and shape divisional strategy for Key AD Accounts and HCPs. Provided insight on trends and business opportunities, influencing strategic choices and investments to execute initiatives. As a result, collaborated with Marketing to create innovative resources for customer centric engagement for the entire customer facing team.
Cultivated relationships with C-Suite leadership and supported protocols for infusion, LP/PET and MRIs. As a result, developed co-created protocols for imaging standardization with national organizations such as RAYUS Radiology.
NATIONAL STRATEGIC SALES AND ACCOUNT LEADER
August 2018- January 2020
Launched multiple indications for oncology service line (Keytruda®).
Engaged and aligned with C-Suite executives surrounding financial, clinical and operational goals contributing to an 8% growth across the entire portfolio of products and $8MM in additional sales.
GLOBAL PATIENT ADVOCACY LEADER - ONCOLOGY/VACCINES/HIV
August 2019 - December 2018
Conducted external research that led to Merck’s prioritization and investment in patient advocacy organizations.
Evaluated social media policy and developed listening strategy resulting in improved patient advocacy engagement across all therapeutic areas.
VACCINE/IMMUNOLOGY KEY STRATEGIC ACCOUNT LEADER
Jan 2015 - Aug 2018
Established key relationships with NCCN designated cancer leadership across the nation, resulting in co-collaborative resources and improvement in awareness and vaccination rates against HPV.
Launched new value based contracting strategy, leading to double digit sales and vaccination rate growth.
Collaborated with CDC senior leaders to develop new strategic plans to improve HPV vaccination rates.
vaccination rates. Maintained comprehensive oversight on more than $40MM book of business.
GLOBAL MARKETING ACCOUNT LEADER FOR VACCINES/IMMUNOLOGY
Jan 2017 - Dec 2017
Developed global launch strategies for Pneumovax23®, resulting in identified growth potential of $100MM.
Collaborated with World Health Organization, leading to increased vaccination rates for participants at mass gatherings.
Developed strategic program improvement structures and plans for implementation, providing extensive oversight to Merck (MSD) teams in Malaysia, India, and Saudi Arabia, resulting in new country B2B relationships.
growth opportunity of more than $100MM in additional revenue.
DIGITAL HEALTH LEADER, ONCOLOGY/VACCINES/DIABETES
Jan 2016 - Dec 2016
Led organizational transformation of digital medical engagement platform, resulting in new resources for improved customer engagement through omni-channel methods.
Conducted gap analysis to improve, enhance and define customer segmenting and new metrics, bringing about the elimination of resources and organizational cost savings to support investment in future digital capabilities.
Developed virtual offerings with external vendors, allowing enhanced digital strategy promotion.
Created patient journey mapping that identified alternative placement of provider/patient engagement messaging.
key speakers on digital offerings
EMPLOYER/PAYER ASSOCIATE DIRECTOR, VACCINES/IMMUNOLOGY
Jan 2015 - Dec 2015
Developed employer segmentation strategy for integrated delivery systems and trained field sales organization on implementation of plan, resulting in 10% growth across brand performance.
Built and implemented payer & employer value proposition for vaccine portfolio, leading to division wide training and upskilling of engagement for select customers
Created differentiated marketing strategies for payers and other channel audiences to help prepare for launches, competition and value based contracting programs. This resulted in a quality-based program for payer accounts.
VACCINES/IMMUNOLOGY CUSTOMER TEAM LEADER
Jan 2008 - Dec 2014
Provided professional development opportunities, leading to elevated team performance, culture and promotion of 50% of team.
Led reimbursement and contracting workstreams, resulting in enhanced buy & bill expertise within the division.
KPIs.
SALES FORCE EFFECTIVENESS LEADER, VACCINES/IMMUNOLOGY
Jan 2008 - Dec 2008
Identified opportunity to reduce costs by more than $10MM by optimizing resource alignment and operations.
Conducted comprehensive assessments of organizational structure, resulting in restructuring of the sales force to reduce costs and improve efficiency.
Developed sales force effectiveness model, leading to increased performance growth and enhanced customer experience.
OPERATIONS CONSULTANT, VACCINES/IMMUNOLOGY
Jan 2006 - Dec 2007
Identified business opportunities for field leadership, causing differential customer focus and 6% PPO growth.
Developed sales incentive plans with cross-functional teams across Marketing, HR and Sales Leadership, resulting in enhanced field engagement and retention vs. industry benchmarks.
Monitored core business metrics and delivered new training for CRM/SAS systems.
VACCINE AND ASTHMA SPECIALIST
Jan 2002 - Dec 2005
Developed strategy for asthma franchise and exceeded performance for three consecutive years
RECOGNITION
LIFETIME ACHIEVEMENT - HALL OF FAME - MERCK
MASTER’S CLUB AWARD WINNER 2016
DIRECTOR’S CLUB 2015
MASTER’S CLUB AWARD WINNER 2013
MOST VALUABLE PEER MANAGER AWARD 2010
MASTER’S CLUB AWARD WINNER 2010
ROOKIE OF THE YEAR 2003
GET TO KNOW ME
I’m an experienced professional based in Detroit, MI. My focus is on producing quality work and making a significant impact. I’m happy to apply the experience and skills I’ve obtained in my career in order to manage projects through creative problem solving and innovative thinking. I possess a strong eye for detail and can thrive independently as well as in a team environment. My priorities in life are faith, family and career. I enjoy exercising and my favorite sport is golf.
EDUCATION
Being a lifelong learner is a trait that is really important to me, and I know that a good education is not just for the schoolyard. Some lessons were learned in the traditional way, while others I have received from professional mentors, industry professionals and in some cases, friends and family.
INNOVATION & ENTREPRENEURSHIP, STANFORD UNIVERSITY
MASTERS IN BUSINESS ADMINISTRATION, OAKLAND UNIVERSITY
BACHELOR OF ARTS IN ECONOMICS AND MANAGEMENT, ALBION COLLEGE
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
Simon Sinek
